In 2017, I entered the 'Adobe Make the Cut' competition, which celebrated the 25th anniversary of Adobe Premiere Pro. The music and footage were provided by both Imagine Dragons and Adobe, with a brief to cut a video for the song 'Believer'.

Throughout the creative process, I took a methodical approach, initially organising footage into a 'Stringout' timeline to review all available shots. From there, I curated a 'Selects' timeline featuring the best footage, further refining it into themed stringout timelines. I then synchronised the footage with the provided track, aligning the visuals with key moments in the track.

Moving to the assembly stage, I experimented with various story variations before refining the final locked edit.

A standout feature of the video was the incorporation of eye replacement, morphing effects, and subtle visual effect transitions, such as transitioning from a piece of paper onto the lead singer's tattoo. Additionally, I introduced subtle camera shakes during the boxing scenes to enhance the impact of each punch and hit.

Participating in the competition provided invaluable skills, challenging me to think creatively within the constraints of using only Adobe products. With no opportunity for reshoots or alternate takes, I honed my ability to work with the provided footage creatively and efficiently. The competition reinforced the importance of maintaining a highly organised workflow. By implementing a structured approach, I ensured each rough cut remained coherent and aligned with the narrative vision I wanted to tell.

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CREATIVE TOOLS

Adobe Premier Pro

Adobe After Effects

https://www.adobe.com/uk/creativecloud.html

FOOTAGE:

Provided by Adobe and Imagine Dragons

MUSIC USED:

Believer by Imagine Dragons